Grupo Piñero, a Spanish tourism company with more than 40 years of history, and its Bahia Principe Golf division, continue to advance in their commitment to the American market after the agreement they have just established with Troon.
The company, of North American origin, is considered the largest in the world in the management, development and marketing of golf clubs, offering its services to more than 630 golf courses, in more than 585 locations, 85 of which are among the top hundred of the USA.
Troon’s golf courses have hosted the PGA tour, Ladies PGA tour, Champions PGA and European PGA tour championships.
In the words of Jaime Sitjar, Chief Operating Officer (COO) of Bahia Principe Residences & Golf, ‘with this important agreement we seek to enhance the penetration of our exclusive offer of experiences and golf in the Caribbean (Mexico and the Dominican Republic), within the North American market , one of the largest in the world with 50 million people who practice this sport. ‘
We advance in our commitment to provide comprehensive and unique experiences, to improve golf tourism in these destinations, as well as to contribute to the growth of this sport in our exclusive golf courses, respectful of the privileged natural environments in which they are found.
To do this, Troon will be in charge of its commercialization in the USA and Canada, to strengthen Grupo Piñero’s alliance with the PGA of America, it will also carry out consulting tasks to adapt the Group’s establishments to the golf client, as well as other tasks also aimed at promote the development of its country clubs in the Caribbean.
Piñero Group It currently has two important golf clubs in the Caribbean with a total of 4 courses and 54 holes: PGA Riviera Maya Golf Club, a resort located in the Riviera Maya area, 25 km from the town of Tulum, Mexico and PGA Oceans 4 Golf Club, located on the southern coast of the Dominican Republic, about 100 km east of Santo Domingo and 30 km from the popular city of La Romana. Both are the first and only located in Latin America that have the PGA of America seal to support the development of this sport and its connection with tourist experiences.
Strategic alliances for sustainability
For Grupo Piñero, sustainable transformation is the fundamental element for the economic, social and environmental reactivation that is currently necessary. For this reason, within its strategic plan it has launched various lines of work framed in innovation, digital transformation and sustainability, among which are the search for strategic alliances.
Precisely, this agreement is located within that commitment to the creation of strategic alliances to guarantee sustainability in all its aspects. It thus joins the one that the company signed in January 2020 with the PGA of America to promote the practice of golf in the Caribbean by creating unique tourist experiences related to this sport.
The PGA is one of the most important international sports organizations thanks to its more than 29,000 members.
In addition, the Group announced a few months ago the creation of Soltour Travel Partners, a Soltour Joint-Venture with Smytravel of the Logitravel Group and an agreement with Qev Tech Holding to offer sustainable mobility solutions.
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Grupo Piñero advances in experiences and golf in the Caribbean